San Juan, PR – Governor of Puerto Rico Ricardo Rosselló announced the signing of a memorandum of understanding (MOU) between the Puerto Rico Tourism Company (PRTC) and the office of the Puerto Rico Innovation & Technology Service (PRITS) to establish a digital archive of data on the performance of tourism activity on the Island.
This repository of tourism competitiveness data will be known as the Tourism Intelligence Platform and will capture the universe of available statistics and indicators to inform tourism decision making in both public and private sectors.
On the platform, hotels will report their performance information daily, including occupation and origin.
Similarly, the digital space will unify the data of the room tax, the airlines tax, and the Ports Authority tax; as well as traveler surveys and market data that the Puerto Rico Destination Management Organization (DMO) may provide, among others.
